In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead Generation Services provides a complete range of Call Center Services. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. Lead Generation Services in Melbourne, Sydney, Perth, Adelaide, Canberra and Brisbane, Auckland, Christchurch, Wellington. continue reading